Renae Weaver Gabriel
Digital Media Director
Phone:
262-309-4690
Email:
Location:
Goodyear, AZ
More Work Examples:
A Bit About Me
Welcome! I'm Renae, a seasoned professional with a passion for leveraging digital platforms to tell compelling stories and build meaningful connections. With a diverse background in social media management, marketing, and communications, I've had the privilege of working with esteemed organizations such as United Airlines, Michigan State Athletics, and the Seattle Mariners.
My journey in the digital landscape began at Michigan State University, where I served as the Assistant Director of Digital Production and Social Media Manager, honing my skills in content creation and strategic planning. Over the years, I've been fortunate to contribute to the growth and success of various brands, including leading the social media efforts at United Airlines - Aviate Academy and driving the digital branding strategy for high school athletes at Weaver Digital.
My expertise extends to overseeing comprehensive marketing plans, developing and executing social media strategies, and navigating the ever-evolving landscape of digital storytelling. One of my proudest achievements is the substantial organic growth I've achieved for brands, exemplified by a 303% increase in engagement within the first three months of implementing a social media strategy at United Airlines.
As a storyteller at heart, I am committed to creating content that not only resonates with audiences but also builds authentic connections. My approach is rooted in data-driven insights, innovation, and a keen understanding of emerging trends. Whether collaborating with internal teams, fostering athlete narratives, or shaping the online identity of renowned sports organizations, I thrive on bringing stories to life in the digital realm.
Join me on this exciting journey as we explore the intersection of creativity, technology, and human connection.
Work Experience
Marketing and Communications Specialist
United Aviate Academy - United Airlines
2023- Present
- Lead the creation and executing of a comprehensive marketing plan, driving year-round activity.
- Develop standardized processes for message mapping, ensuring clear articulation of value propositions and maintaining
consistent brand messaging.
- Build and maintain website content, aligning it with strategic brand messaging.
- Spearhead the social media strategy creation and implementation to ensure consistent branding and drive growth in
online presence. Saw a 303% growth in engagement and 345% growth in reach within the first 3 months of strategy implementation.
- Direct brand growth and retention strategies, increasing brand awareness and loyalty.
- Generate and execute targeted communications to attract and retain prospective and current students, contributing to
overall departmental success.
Branding & Social Media Director
Weaver Digital
2023 - Present
- Spearhead the development and execution of digital branding and social media strategies for diverse
families of high school athletes.
- Promote athletes to recruiters and facilitate opportunities for Name, Image, and Likeness (NIL) deals through
strategic online presence.
- Develop and manage monthly and weekly content calendars, ensuring a consistent and engaging online identity for athletes.
- Create and edit compelling content, aligning with the unique narratives of each athlete and their respective goals.
- Ensure a uniform and resonant brand voice across all digital platforms, maintaining brand integrity and athlete image.
- Generate monthly data reports, analyzing social media metrics and providing insights to optimize future content
and engagement strategies.
Creative Social Media Director
Michigan State Athletics
2019 - 2023
- Led and executed social media content and marketing strategies, annual plans, and performance targets for 20+ units, resulting in a 235% increase in engagement across all units in year-over-year reporting.
- Created, monitored, and optimized an account planning process, contributing to a 35% revenue increase and heightened brand and product awareness within targeted consumer segments.
- Shaped the public identity of MSU Athletics by effectively telling the department's story through content and collaborations.
- Managed a team of internal content creators while fostering relationships with external partners.
- Produced detailed social media analytics reports for each unit distributed on a monthly basis, and hosted department-wideinformational social media meetings.
- Fostered innovation across all social channels, staying up-to-date on emerging technology, platforms, and trends, and enhancing NIL and influencer marketing education for student-athletes.
Digital Media and Video Producer
Seattle Mariners
2018-2019
- Collaborated with internal and external creative marketing resources to generate, produce, and distribute content for social media, television, and in-game entertainment, shaping the organization's identity across all media.
- Drove video and social strategy, including production planning, scriptwriting, scheduling, filming, and post-production work.
- Created and executed marketing campaigns focused on retail, product, and ticket sales.
Assistant Director of Digital Production | Social Manager
Michigan State University
2016-2018
- Produced stories featuring student-athletes for the television show, Spartans All-Access on Bally Sports Detroit, and various social media platforms.
- Managed the publication and strategic planning of content on all social channels, achieving over 500k views on trending content.
- Increased engagement and views of social accounts by 45%.
- Collaborated closely with Directors and Senior Managers to develop and execute innovative digital strategies.
Social Media and Public Relations Manager
American Fifth Spirits
2015-2016
Digital Media, Communications, Marketing Coordinator
SWAT Environmental
2014-2015
- Created content-driven strategies for social media channels, resulting in 30% growth in brand visibility and engagement.
- Managed paid social ads on Twitter and Facebook to expand reach and drive conversions.
- Acted as the brand's media liaison, writing and distributing press releases to generate media coverage
- Developed and executed marketing campaigns, specializing in email marketing, for SWAT Environmental's corporate headquarters.
- Collaborated with franchises to create customized digital marketing campaigns tailored to specific states.
- Authored and distributed monthly press releases, generating coverage in over 300 media outlets.
Let's Get
Social
